If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Ever feel like your color match foundation is more like stage ...

If you want seriously good-looking skin, you may think you need to drop a ton of cash on a fancy foundation that’s filled with diamond dust and unicorn tears and pure, liquid gold. And, hey, if that’s ...

“We believe that Almay is perfectly positioned to capitalize on the growing natural trend by offering the mass retail market a no-compromise, natural collection of color cosmetics that delivers the ...

Lucy Hale has a brand new beauty gig! On Tuesday, May 12, Almay announced that the Pretty Little Liars alum is the newest spokesperson for the company. “So thrilled to share with you guys that I’ve ...

Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...

Almay is redefining its commitment to self-care by focusing on evening skin care routines. To do this, the brand Is working with media personality and entrepreneur Porsha Williams and DJ Xandra Pohl, ...