Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

In Year 1 under Kevin Young, BYU put together quite a run on the court, advancing to the Sweet Sixteen in the NCAA Tournament ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, ...

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Top college basketball prospect AJ Dybantsa on Tuesday announced his commitment to BYU, and it’s believed the Cougars paid big money to keep the forward in Utah. Dybantsa is the No. 1 prospect ...

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership. Maddy Hudak | Mar 27, 2025 Isaiah J. Downing-Imagn Images ...

BYU’s AJ Dybantsa, A Low-Key Superstar, Leads College Basketball In NIL Valuation. The expectations for Dybantsa's freshman season are sky-high.

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

BYU Basketball Coach Says Raising NIL Money is ‘Most Important Thing' / ... With multiple programs in the BIG 12 able to offer huge NIL deals to recruits, BYU has to step its game up. ...