Kate Hudson has lifted the lid on the mascara you can expect to find nestled in her makeup bag, and it's not what you might ...

This custom beauty quiz is designed both for those who are new to the Makeup By Mario brand and for seasoned fans.

Actress Christina Ricci is the latest celebrity to join the ranks of Merit fans. The 45-year-old '90s icon stars in the new ...

This beauty category is an unsung hero for busy women who simply want ease and a polished finish.

Amazon’s Prime Day is undoubtedly the retailer’s biggest sale, however, you’re most likely unaware of its Holiday Beauty ...

I like lip gloss more than the average person. My penchant for slick, high-shine finishes started as a child. As a treat, my ...

Fans of beauty freebies, listen up: Bloomingdale’s Beauty Benefits kicked off Friday and runs through Oct. 26, meaning now’s ...

The very best mascaras that mimic the drama and flutter of false lashes, and how to find the right one for you.

InStyle editors are embracing the fall vibes, spritzing warm perfumes, slathering on thicker face creams, and lighting ...

We’re living through a strange paradox in entrepreneurship. On the one hand, building has never been easier. With AI tools, vibe coding, and agentic software, a single founder can do in weeks what ...

Here's why I'm never looking back... “WHY do you always wear brown mascara?” I ask my mum while rooting through her make-up bag, aged 10, and dipping my toe in make-up for the first time. At this ...