We're witnessing a fundamental restructuring of where power lives in B2B marketing, says Linkedin's Jessica Machalani.

The breakthrough in stretchable electronics will have applications in soft robotics, implantable medical devices, and more.

Without hard data that convincingly demonstrates value, the CMO is bringing paintings and poetry to a knife fight. We may be able to eke out a win once in a while—because we built the right ...

Telstra's Lacaze says he'd like to have a crack at running Red Bull's F1 marketing but refuses to comment on favourite Spice ...

The first, obviously, was making functional electronic devices smaller than cells that can circulate in our blood. “Previous ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Stay sharp and confident on every call with budget webcams for work-from-home setups. Designed for easy use and quality ...

But if you skip the process, you don’t learn. You lose touch with the intelligence – the full context. And then you can’t ...

Think about Captain America – he was still Steve Rogers. But with the serum, he became superhuman. That’s what AI can be for CMOs. Not to change who you are, but enhance what you can do.

For many CMOs, the agency contract is filed away the moment it’s signed – pulled out again only if there’s a dispute or the next time there’s a renegotiation. That might have worked a decade ago when ...