Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

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Help Me Decide expands Amazon’s suite of AI shopping tools, pairing you with the right product with the tap of a button.

On Thursday, Amazon launched Help Me Decide, a tool that uses generative AI to analyze your buying habits, and then, if ...

Amazon is launching a new AI-powered tool that’s supposed to help you choose which product to buy. Now, when you look at ...

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Help Me Decide is the company's latest use of generative AI to improve the shopping experience. It follows additions like its Interests tool, which notifies you about new products ...

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