The central government has decided to open 10 Indian Institutes of Creative Technologies across the country over the next 10 ...

On Monday, Ford called the commercial 'the most successful ad in the history of North America' owing to the intense ...

In 1980, a 15-year-old Brooke Shields starred in Calvin Klein’s jeans campaign, saying the now-famous line, “You want to know ...

Brands are rethinking AI in advertising, emphasizing authentic human creativity over sterile, automated content for deeper ...

Piyush Pandey, who has died at the age of 70, made a rather late entry into advertising, but went far and fast, crafting award-winning campaigns ...

The decision comes at a time when conventional media is undergoing changes, a source said, adding that the government seeks ...

Anthony Edwards and Adidas are sending shots at the competitors with the help of legendary comedian Katt Williams.

Rover’s new ad campaign emphasizes understanding pets’ unique quirks, using custom animal-focused storytelling. Rover ...

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

In the age of AI marketing, quality, not quantity, is what earns attention. Companies that produce thoughtful, original, ...

Piyush Pandey, the legendary adman behind Fevicol and Cadbury’s iconic ads and face of Ogilvy in India, dies at 70 after ...

Piyush Pandey revolutionized Indian advertising by shifting its focus from formal English to relatable, emotional ...