Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google is flattening the org chart in one of its most crucial business groups, per an internal memo.

Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

Google is rolling out updates to Search and Discover that introduce AI-powered features, improved navigation, and a new ...

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.

The blog post notes that AI Overviews will remain a large part of Google Search as the new sponsored section and hide button ...

YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google Ads take over most of the decision-making process, including where to place ads and what to bid, and is most often used by smaller companies. While Brinkema’s April opinion rejected the ...

Google made the case Monday to a Virginia judge that it should be permitted to hold on to several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...