Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Chief marketing officers (CMOs) are the ones responsible for understanding and representing ...
Quickly learn what the difference is between PMOS and NMOS transistors in their structure and operation, and how CMOS works with the two in combination. Siliwiz, a free, browser-based, ASIC layout ...
Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...
Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...
The chief marketing officer (CMO) role is increasingly pivotal to businesses as new ways to engage with customers emerge and customers expect more from brands. This greater reach allows marketers to ...
Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...
The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...
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Media effectiveness: How CMOs get CFOs to see marketing as a value driver
Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...
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