Based in Dubai, STB Consulting Group provides an exclusive methodology designed for high-performing leaders, entrepreneurs ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Your internet service provider (ISP) brings the internet into your home through a modem. A router then converts that signal ...

Using an ultra-high-resolution imaging technology called 7 Tesla functional MRI (fMRI) on human participants, researchers ...

Explore Forrester's insights on 2026 predictions for CMOs. Learn how marketing leaders will adapt, focus on resilience, and ...

Texas is having a moment. With more than 13,000 startups launched last year alone, the state is quickly becoming one of the most exciting startup hubs in the world. The business environment ...

Across industries, marketing leaders are wrestling with three persistent challenges: how to define and reach an audience that is both broad and highly targeted, how to deliver innovation that feels ...

NEW YORK — An obsession with winning over Gen Z consumers has resulted in marketers believing several absolutes about the cohort. Of chief concern: Gen Zers are not brand loyal and they hate ...

Chief marketing officers are the fastest ghosters in the C-suite — they decide in literal seconds. Here's how to be in the 10% who get replies, not the 90% who get silence. Picture this: You hit send ...

Ozempic (semaglutide) is a prescription drug that works in various ways. These include mimicking GLP-1 to help stimulate the pancreas to release insulin and lowering the amount of sugar released into ...