While Myntra has not officially commented on the cancellation, the removal of promotional material and the planned activation ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...

2024 was a year of major developments for Dentsu India. The company reshuffled leadership in Sokrati, its performance marketing agency, appointing Abhirup Datta as CEO following the exit of former CEO ...

Influencer marketing is undergoing a transformation. The days of one-off brand deals, where influencers simply posed wit ...

Transform your beauty routine with the 'When Myntra Met Beauty' Sale, offering discounts on must-have makeup and self-care ...

India's beauty industry is experiencing rapid growth with booming online sales. Global and local brands are bolstering their ...

From witty billboards to festive packaging and social media takeovers, quick commerce platforms are going all out this ...

India is the fastest growing online market for beauty products, with beauty ecommerce sales rising 39% from June-November ...

Bengaluru: Fashion e-commerce platform Myntra has launched Indiework, a dedicated store within the app designed to facilitate the easy discovery of Made-in-India ethnic workwear, the company said ...

Myntra Fashion Carnival Sale is Live. Avail minimum 50% off on stunning fusion wear. Grab from your favourite brands like Libaas, Taavi, House of Pataudi, House of Pataudi, Antheaa, Moda Rapido, ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...