This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Levi's, the first name in American denim, earned that honorific the old-fashioned way: by literally inventing the category it continues to dominate. In fact, the majority of contemporary Levi's lore ...

When Levi Strauss & Co. CEO Michelle Gass joined the company in January 2023, her strategy was clear: to reach $10 billion in revenues by 2030, by expanding the women’s business, elevating the brand ...

Levi Strauss beat Wall Street's expectations on the top and bottom lines, leading it to raise its guidance. The denim maker saw strong growth, but about half of that was related to higher prices. Levi ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Levi’s has long been associated with Americana and rock ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Nail the off-duty model look for less. Hailey Bieber ...

Jennifer Aniston has a closet full of designer denim, but she can’t stop wearing Levi’s jeans. (In fact, she’s been rocking them for years.) Levi’s denim starts at just $17 during the Amazon Big ...

This is the one thing on sale (out of many things on sale we write about) you should buy today. Read more here. Levi’s are, of course, Levi’s, but given the Carolyn Bessette Kennedy of it all, they’re ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. While trends come and go, this closet staple stands the ...

To say Carolyn Bessette Kennedy’s influence is stronger than ever would be an understatement, and right now everyone’s looking to channel the ‘90s icon, whether it’s through her signature scent, her ...

One Million Moms (1MM) is upset that a “distasteful” 30-second Super Bowl commercial for Levi’s blue jeans featured 20 denim-clad “behinds,” including that of Grammy Award-winning queer musician ...