Disney Outlines Mega Marketing Group Leadership Structure Under Chief Marketing and Brand Officer Asad Ayaz

Disney has assembled the Star Destroyer of marketing executives following the promotion of Asad Ayaz to chief marketing and brand officer.

When search performance improves but pipeline doesn’t

Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement ...

The Hidden ROI Of AI: Why CMOs Miscalculate Value And Impact

The organizations that understand the hidden ROI can scale faster, execute cleaner and operate with more confidence.

Ipsos MMA Named a Leader in Marketing Measurement and Optimization Services, Q1 2026 Report by Independent Research Firm

New York, NEW YORK, Jan. 26, 2026 (GLOBE NEWSWIRE) -- Ipsos MMA, the global leader in marketing planning, measurement and optimization, today announced it has been named a Leader in The Forrester Wave ...
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How to measure ROI for digital marketing campaigns (and when you shouldn’t)

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...