Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions ...
The CFO stated, "our total billings were $89.2 million, a 20.3% decrease," directly attributing the decline to content ...
SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...
When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.
Abstract: In the Internet era, the flood of traditional brand advertising information and the limited ability of consumers to receive information are making brand marketing more and more difficult.
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