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ABSTRACT: This study aims to investigate the role of internal marketing strategies in the modernization of the public sector. Specifically, it examines how internal communication, employee engagement, ...
Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ...
Links: Sam Kolder video: Vox interview with Viral Nation co-founder: Cost of advertising breakdown: The State of Influencer Marketing 2019 Benchmark Report: _ _ _ _ _ _ _ _ _ _ _ Influencer Marketing: ...
Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...
The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...
If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...
If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...
There’s no advertising more potent than earned media. From NBC News to NPR, the media buzz about Duo was everywhere, even The New Yorker joining the fun. In one article, Julien Darmoni humorously ...
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