The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only ...

A new 30-second Super Bowl ad for the Anheuser-Busch mainstay aims to get viewers laughing as Shane Gillis, Post Malone and ...

Post Malone, who has partnered with Bud Light for nearly a decade, said the reunion was an easy yes. “It’s always a party on ...

The beer brand’s ad comes three years after its partnership with transgender influencer, Dylan Mulvaney, sparked backlash ...

This story was excerpted from Adam McCalvy's Brewers Beat newsletter and originally published on Jan 17, 2025. To read the ...

John Holmes and colleagues argue for a precautionary approach that is guided by public health interests and considers both risks and benefits Sales of alcohol-free and low alcohol (nolo) drinks have ...

F.X. Matt Brewing Co. Dir., Brewing Ops. Keith Miller calls 38-year career at Utica's flagship local beer business "coming full circle" as he reflects on Beer Institute 2025 "Best in Brew" honors.

As many prepare to attend or host Thanksgiving celebrations this week, Molson Coors’s new campaign takes some of the pressure off deciding what guests should bring to the dinner table. “Just Bring the ...

Like beer and music, grilling with a cold beer on hand is a celebration of life for many of us, especially as the weather warms up. Yep, Beercoal is back and this time Miller Lite has partnered with ...

BrewDog introduced a gold beer can promotion back in 2023 which turned into a nightmare for the company, and no, the gold cans commemorating Miller Lite’s 50 year run, don’t use real gold. But you can ...

Juicy, crispy wings infused with beer flavor — the perfect blend of spice, smoke, and pub-style comfort. If you think beef is expensive now, just wait until next year when prices could soar nearly 60% ...