The use of ad networks grew from 5 percent of total ad impressions sold in 2006 to 30 percent in 2007, according to a recent pricing benchmarking study conducted by Boston-based consulting firm, Bain ...

Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem. With print media circulation and broadcast television viewership in free ...

In an ironic twist in the rapidly evolving programmatic audience-buying marketplace, publishers are poised to start pooling their unsold audience impressions into consortia that compete for ...

Several major online advertising networks were implicated in the "Master134" malvertising campaign, but a SearchSecurity investigation found the campaign involved more ad networks than initially ...