On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

People tend to find happy accidents a lot more attractive than tedious reality. The decades Isaac Newton spent formulating his theory of universal gravitation is a lot less sexy than a single apple ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Potatoes, salt, and oil. That’s all it takes to make the perfect potato chip, according to Paul LaGuardia, owner of Hartville Potato Chips. That, he said, and an acceptance of a certain occupational ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's Kettle Cooked chips.

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

Ohio's love of potato chips is a deep one. These crispy fried potato slices have long served as a staple snack food at cookouts and parties, a savory indulgence or as a side for a slab of Montgomery ...

Lay’s announces biggest rebrand in 100-year history; redesigns chip bags and recipe changes The top-selling potato chip brand ...