You can sell a haircut, but how do you sell the feeling of getting a haircut? This was the question that led sports-themed haircutting franchise Sport Clips to ASMR audio ads. Now Veritonic has ...

SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...

There are millions of YouTube channels with people crinkling bubble wrap or whispering about folding laundry. Our guest talks about why autonomous sensory meridian response (ASMR) makes her, and many ...

Have you ever felt a tingling sensation sweep across your head and neck as someone brushes your hair or speaks softly to you? If so, you probably fall among the 20 percent of people who experience ...

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