Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return path data they are already collecting?

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

From the sidekick to the main antagonist, these side characters are some of the last people audiences would expect to be ...

Cvent's event app snapshot feature gives event professionals real-time data on audience engagement by tracking when attendees save valuable presentation moments.

NEW YORK—TelevisaUnivision has expanded its use of EDO’s TV measurement platform to include consumer behavioral measurement of TV ads on ViX, TelevisaUnivision’s global streaming service. The ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Relo Metrics and VideoAmp today announced the official launch of Total Sports Performance, a next-generation measurement and attribution solution purpose-bui ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.