Deion Sanders led the Colorado Buffaloes to a 9-4 campaign and an Alamo Bowl appearance last season. Several of his key players, including his sons Shedeur and Shilo, have departed from the program to ...

F ans may remember at the All-Star Game last year when LeBron James paid tribute to the legendary Deion Sanders when he wore ...

And with everything retro making a comeback in both the worlds of fashion and kicks, it’s no wonder that Nike opted to reintroduce the famous Air Max CB 34 in its pristine “Triple White” colourway ...

Since back in the ’80s, Nike’s black Air Force 1 Low kicks have been a staple of sneaker culture, and it’s safe to assume that the colourway isn’t going anywhere anytime soon. Sure, the style may have ...

The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline “Designed to Sculpt; Engineered to Perform,” the partnership is ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

Deion Sanders' signature Nike Air Diamond Turf 1 sells out in minutes The influence of Deion’s sneaker philosophy is still visible in today’s NFL. His insistence that his cleats be an ...

By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball ... NikeSkims, similar to Air Jordan, will have its own dedicated staff. NikeSkims arrives ...

The ultramodern silhouette is set to debut as Nike Basketball’s fourth “Greater Than” model by the end of the year.

Sanders understands that while he retains his legacy appeal, his sons can push the Diamond Turf brand to new heights, capturing the energy of today’s culture. The original Nike Air DT Max '96 ...

The Idol's Eye diamond shown in London on Dec. 3, 1979. Sheikh Hamad bin Abdullah al-Thani, an art collector in London, last year claimed he had a right to buy the stone from Elanus, a company ...

the Nike Air DT Max. Sanders popularized his signature "Diamond Turf" shoes during his time as an elite two-sport athlete in the 90s. The iconic design was recently revitalized by Nike — and ...