Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet its current challenges through collaboration It’s been a turbulent ...

Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet its current challenges through collaboration Published: May 30, 2025 ...

This article was first published in our sister brand Shop Eat Surf Outdoor. A lot has happened politically and in the outdoor industry since REI’s new President and CEO Mary Beth Laughton was ...

Mary Beth, we hope to see you at the bargaining table soon. It's been 3 years - it's time to negotiate.” (Laughton says she is "really committed" to negotiating in good faith.) ...

- Trust fall. Mary Beth Laughton, the former CEO of Athleta, became the CEO of the outdoors retailer REI just over a month ago.. At Athleta, Laughton oversaw the brand's push into women's sports ...

REI CEO Mary Beth Laughton has publicly apologized and retracted the company’s January endorsement of Doug Burgum, President Trump’s Secretary of the Interior. advertisement.

CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape. REI’s new CEO has a plan to turn around the beloved retailer—by ...

CEO Mary Beth Laughton has to simultaneously firm up REI's earthy cred and raise its retail game in a competitive landscape.