As international cricket returns to India, JioStar has announced a diversified sponsor lineup for the West Indies Tour of ...

Liverpool Basketball, a professional men's basketball team representing Liverpool, have announced a new multi-year partnership with adidas .

Michelob ULTRA has expanded its presence in professional hockey through a new multiyear partnership with the National Hockey League.

The National Basketball League (NBL) is entering the 2026–27 season with an expanded commercial and technology portfolio.

Muthoot FinCorp has secured the title sponsorship rights for India’s home international cricket matches until March 2028.

Newcastle United have expanded their commercial portfolio with Coca-Cola, announcing a new multi-year partnership.

Pune will host the UCI Road World Championships in 2032, marking the first time cycling’s premier road-racing event will be staged in India.

JSW Group has released 'Tere Sang Bharat', an anthem celebrating Indian athletes' unwavering spirit and the country that supports them.

Bajaj Finserv has partnered with Dhinidhi Desinghu, marking the financial services' entry into swimming & emerging sporting disciplines.

RAPL Group has obtained the Rajasthan Rangers franchise in the Kia Tennis Premier League (TPL) ahead of its eighth season.

IHG Hotels & Resorts has been named an official hotel partner of Men’s Rugby World Cup 2027, strengthening the group’s association with rugby.

SPORTFIVE has been appointed by BEYOND Hospitality to expand the sales of UEFA EURO 2028 hospitality packages across seven European markets.