The National Basketball League (NBL) is entering the 2026–27 season with an expanded commercial and technology portfolio.

Pune will host the UCI Road World Championships in 2032, marking the first time cycling’s premier road-racing event will be staged in India.

The Milwaukee Bucks have named Wisconsin-based packaging and industrial supplies company ULINE as their new official jersey patch partner.

JSW Group has released 'Tere Sang Bharat', an anthem celebrating Indian athletes' unwavering spirit and the country that supports them.

IHG Hotels & Resorts has been named an official hotel partner of Men’s Rugby World Cup 2027, strengthening the group’s association with rugby.

RAPL Group has obtained the Rajasthan Rangers franchise in the Kia Tennis Premier League (TPL) ahead of its eighth season.

The MCA has announced Aspect Sports as the successful bidder for the ninth franchise of the T20 Mumbai League 2026.

Subway has extended its partnership with Skateboard GB for a further two years, strengthening its commitment to grassroots skateboarding.

SPORTFIVE has been appointed by BEYOND Hospitality to expand the sales of UEFA EURO 2028 hospitality packages across seven European markets.

Bajaj Finserv has partnered with Dhinidhi Desinghu, marking the financial services' entry into swimming & emerging sporting disciplines.

Tata Consultancy Services (TCS) and Jaguar TCS Racing have announced a multi-year extension of their title partnership.

DAZN is partnering with three separate agreements covering the Los Angeles Kings, Detroit Pistons and Super League Basketball.