Parts of Comcast might be struggling, but the company still feels “well-positioned” in advance of the TV upfronts in May, ...

Agency leaders cite inefficient processes as the biggest challenge currently facing their organizations, ahead of all other pain points, according to a recent survey. Clunky planning workflows, ...

The Brand Safety Institute is expanding its publisher transparency initiative to include new media quality assessments, ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

Also, Amazon’s in-feed video placements have become a signifier of legitimacy. Any old product reseller or lookalike can pay ...

Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...

AD-ID announced a partnership with Comcast Technology Solutions (CTS), which develops products for advertisers.

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving ...

ChatGPT’s new public web bundle includes a “shopify_checkout_URL” string. Does it signal a checkout partnership between ...

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ...