The promise of agentic commerce is that AI will collapse the path to purchase, handling everything from product research to ...

AI is changing how search captures intent and adding new questions around consumer trust. As clicks become less predictable, ...

Almost half of Gen Zers said they’d switch to a bank if it offered to cover their recurring subscription expenses.

The news: California governor Gavin Newsom signed a law on Wednesday requiring disclosures on any video or audio ...

Cyber Week keeps its retail grip because consumers are cost-conscious, not despite it. But winning their business requires ...

Temu drew 108.2 million unique US visitors in June 2026, up 79% from 60.6 million a year earlier, according to an August report from Comscore.

Key Stat: US voice assistant users will grow from 145.1 million in 2023 to 170.3 million in 2028, representing a compound annual growth rate (CAGR) of 3.3%. This steady growth underscores voice ...

Media data shows brands spending under $1 million per year on CTV platforms are increasing, opening TV advertising to buyers who could never afford it. That shift is reshaping performance marketing as ...

As AI becomes standard across marketing, simply having the technology won’t set brands apart. The advantage may come from better signals that show how consumer interests and intent are changing in ...

Consumers turn to search engines first for answers to health-related questions, even as social, video, and AI tools gain ground. Meanwhile, streaming TV is reshaping healthcare ad reach. Digital ...

Retail media is settling into a clearer hierarchy as Amazon remains dominant and a scaled second tier begins to take shape beneath it. Meanwhile, the crowded long tail is falling further behind.

AI is expanding contextual advertising across channels and closer to purchase. But as semantic targeting and automated planning get smarter, marketers face challenges related to measurement, ...