The new features are an integration of digital and static media, allowing advertisers to extend campaign narratives from ...

Srinivas Phatak, Acting CFO, of Unilever talks about betting big on India, buoyed by benefits coming from the government ...

Since on the open web, attribution is fragmented and less reliable, experts say brands are reallocating to walled gardens as ...

As e-commerce emerges as a high-stakes growth engine within digital media, brands are increasingly decoupling it from their ...

The platforms are developing into self-contained ecosystems, allowing brands to advertise directly to consumers using first-party data and real-time purchase behaviour, point out industry watchers ...

Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation ...

Times Group’s President & Head of Response, Surinder Chawla, brings a rare blend of corporate rigour and sharp market ...

Profits surged to $34.54 billion, a staggering 46% increase, riding high on a strong ad rebound and cloud momentum ...

While P&G's beauty, grooming and healthcare segments have registered growth, the baby, feminine and family care category has ...

The much-awaited e4m Do Good Awards is back, to celebrate brands, agencies and organisations that have made a meaningful impact through purpose-driven initiatives. Ahead of the big day, the jury ...

The partnership aims to deliver specialised AI literacy training, focusing particularly on generative AI, to account-based marketing practitioners ...

TBWA\\India has launched a new '20:20' campaign to celebrate TVS Apache’s 20th anniversary. The campaign cleverly plays on ...