Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of ...

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

“Despite a confusing macro environment, senior seats are holding up,” said Michael Wright, CEO and founder of Taligence in ...

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an ...