Dive Brief: Lipton Hard Iced Tea is attempting to bridge the generational divide between baby boomers and millennials through a unique spin on party culture in an activation timed for National Iced ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

The future of loyalty was the focus of “Connecting the dots: How brands can boost marketing by integrating loyalty data,” ...

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Shalini Stansberry is focused on continuing to bring new consumers to Seventh Generation after winning Gen Z’s favor at ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to ...