The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting ...

NBCU says the increase in business was primarily driven by its streamer Peacock. Ad dollars for the Olympics a year ago during the period totaled $1.4 billion.

NBCU says the increase in business was primarily driven by its streamer Peacock. Ad dollars for the Olympics a year ago during the period totaled $1.4 billion.

Is growing gambling's share of after-tax dollars of Americans a good thing for them, their families or our society?

The IAB has released guidelines on how conversions API (CAPI) increase performance for CTV advertising as search advertisers recognize benefits from upper-funnel marketing that combines targeting with ...

Added Weigert: “More than ever before, Gut Network is a powerful and fully equipped creative ally, fueled by cutting-edge ...

Tiffany & Co., a name synonymous with luxury since 1837, is leading with love. That's the premise behind “Love is a Gift,” ...

Created by McCann New York, which has handled the brand for several years, the new cross-media work is running on OOH, ...

Iconic ad agencies like McCann, BBDO, DDB and more are being evaluated and their future as go-to-market brands isn't guaranteed.

Each viewer could then make their own choices and say something in the storyline that would affect the plot’s outcome. Other ...

The firm downgraded its full-year organic revenue decline estimate after reporting a Q3 shortfall of 5.9%. WPP shares fell 14% on the news.

Rembrand, an AI content-creation platform founded by Omar Tawakol, plans to test a model context protocol (MCP) server that ...