So, as the industry settles back into post-Cannes life, remember to keep the spirit of the festival alive. Take the time to ...

And if you want to motivate them, a handy phrase to have up your sleeve is “Look, we both know you can do better than this.”) How you handle rejection as a creative person is an excellent predictor of ...

As the Cannes Lions Young Lions Competition turns 30, Adobe and head jurors from Heineken and iProspect reflect on the talent ...

Guerilla marketing used to be about standing out. But, Vikesh Bhatt of Sparks explains that blending in might be the more ...

Engage would-be customers by highlighting how the travel experiences will leave people feeling, rather than just what they ...

Marketers blame the fall of creativity on digital media when they should blame themselves, argues our columnist, sharing ...

As creative roles are being redefined in real time, some skill sets are fading while others are rising. A key tension in the industry is redefining what creative talent means. “If used well, AI can ...

Cannes Lions has a history of rewarding inclusivity in creativity, and this year saw new categories for inclusive design and ...

The head of marketing tells Tim Healey why charity marketers must think like commercial brands, embrace risk and never lose ...

In a new white paper conducted by Displayce and Happydemics, we explore how DOOH can also influence attention and ...

The work from Leo Burnett UK explains that, despite its cult-like following, the fishy menu item is often overlooked.

On first glance, this heavily implies influencer marketing should, by rights, be dead. Consumers want to hear from real ...