Most notably, OU swiped Cal running back Jaydn Ott—who amassed 3,333 scrimmage yards and 30 total touchdowns in three seasons ...

I mean, give a guy a chance to mess up, or make something of himself. In this era of “We Want It All Now,” that’s not easy to do.

The claim, originally reported by the Houston Chronicle, suggests that Texas is set to spend a massive sum on its roster ...

Texas One Fund, the school's NIL collective, is expected to pay for the remaining cost of above-the-cap spending on football ...

Is Georgia in danger of losing its grip on the rest of the SEC? Two SEC Network analysts think the changing game has impacted ...

Texas Longhorns reportedly have an NIL budget that blows last year's college football champions out of the water.

Texas is reportedly increasing its name, image, and likeness (NIL) budget, which will be a “one-time exorbitant expense” for ...

Texas might have the most talented roster in college football entering the 2025 season, but it didn't come cheap.

A GRIP ON SPORTS • Is there anything in modern society that is more important than money? The pursuit of it. Its use. Want. Need. It’s crucial to everything. Everyone. Heck, take out the word “society ...

The story quickly went viral and was widely interpreted as proof that Texas sits atop the NIL arms race. That figure, however ...

Joe Burrow did it in his fifth season. Jayden Daniels did, too. Now LSU’s fifth-year senior signal caller Garrett Nussmeier ...

If the cost of doing business has reached a place where one football roster comes with a $40-million payroll, Texas is ...