A few weeks after users began noticing that the familiar blue circle for Meta AI was appearing in the messaging app WhatsApp, a new feature is rolling out to keep chats from the company's AI features.

WhatsApp has introduced Advanced Chat Privacy, a setting that helps keep content, such as photos and sensitive chats, from spreading outside.

WhatsApp is doubling down on its promise to keep your conversations truly private. The messaging platform, already known for its robust end-to-end encryption, has launched a new feature called Advanced Chat Privacy — a tool designed to give users even tighter control over what stays inside the chat.