The age of analytics: Competing in a data-driven world
The age of analytics: Competing in a data-driven world
Aug 2, 2022
mckinsey.com
In today's data-driven world, the amount of information and interactions we face can be overwhelming. People are struggling to cope with the ever-increasing volume of data that needs to be processed. However, organisations that can effectively utilise the data they gather about their customers' preferences have a unique opportunity to enhance the relevance of their interactions, ultimately gaining a powerful competitive advantage. These insights come from Daria Grishina, IT and Data Director UKI
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