BEN HOGAN GOLF EQUIPMENT COMMERCIAL – IMPROVED LEGEND SHAFT Another Ben Hogan television commercial from the 1970’s featuring the improved Ben Hogan’s Legend Shafted club. The ad was very popular and successful because it offered what no other golf manufacturing company could - Mr. Hogan hitting the golf ball. | Ben Hogan

Similar to yesterday’s post, here is a Ben Hogan Golf Manufacturing Company commercial promoting their Legend Shaft from the 1970’s, which preceded the Vector shaft. The shaft was the first of a revolutionary design that reduced weight and increased the diameter to get the shaft to have a uniform flex at the same point, nearer the grip, for all the clubs. But because of the larger diameter, it required a special grip that could be purchased from the Hogan company. It was not on the market for lo