New campaign builds inclusivity by challenging assumptions for World Down Syndrome Day
creativeboom.com
New campaign builds inclusivity by challenging assumptions for World Down Syndrome Day
Assumptions about what people with Down syndrome are capable of are sadly surrounded by negative stereotypes. To challenge this mindset and build true inclusivity, Small has worked with CoorDown on...
Mar 19, 2024
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Assume That I Can: CoorDown's new ad challenges stereotypes about Down Syndrome
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In honor of World Down Syndrome Day on March 21, an ad campaign challenging the assumptions that people often make about those with Down syndrome was released by CoorDown and Small New York in association with the National Down Syndrome Society along with other organizations. The message of the campaign, starring 22-year-old model and actress Madison Tevlin, is ‘Assume that I can. So maybe I will.’ It highlights how harmful and limiting stereotypes can be, and that each person with Down syndrome
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