In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the commercial nationwide. This exposure helped propel FUBU into mainstream fashion, catapulting it from a niche urban brand to an iconic symbol of 90s hip-hop culture and success. The moment became a pivotal
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FacebookVintage & Iconic African American Everything
In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us,
Vintage & Iconic African American Everything. . In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the ...
7.3K viewsOct 2, 2024
FUBU Clothing
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
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LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
FacebookNowThis Money
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Out Now ❗❗❗ Liwanag Ng Kapaskuhan Fubu Manila BLNG APPAREL HIGH MINDS CLOTHING B.MIC #FUBU #blngapparel #bmic | Blingzy One
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Out Now ❗❗❗ Liwanag Ng Kapaskuhan Fubu Manila BLNG APPAREL HIGH MINDS CLOTHING B.MIC #FUBU #blngapparel #bmic | Blingzy One
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“We were the only clothing brand to ever own a number in fashion.” The FUBU founders explain how they took over hip hop fashion in the ’90s, from trademarking the number 05 to running street teams like a record label. They break down why “For Us, By Us” meant hip hop culture for everybody, even as they proudly repped being Black-owned. #DrinkChamps #FUBU #HipHop #Fashion #Culture | Drink Champs
5:07
“We were the only clothing brand to ever own a number in fashion.” The FUBU founders explain how they took over hip hop fashion in the ’90s, from trademarking the number 05 to running street teams like a record label. They break down why “For Us, By Us” meant hip hop culture for everybody, even as they proudly repped being Black-owned. #DrinkChamps #FUBU #HipHop #Fashion #Culture | Drink Champs
FacebookDrink Champs
81.6K views7 months ago
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