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Have you ever wondered if you should hire a publicist or tackle your book's publicity on your own? We've got answers! This week, Matt & Lauren sit down with Sarah Franklin, Lulu's Public Relations Manager and expert book publicist, to break it all down. Here's what you'll learn in Episode #60: ➡️ The value of hiring a publicist vs. going DIY ➡️ What a publicist can do for your book's marketing success ➡️ Tips to make the most out of earned publicity Whether you're an author or just curious about
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the playbook is up next!! 📁02.25 check out the link in bio The PR & Personal Branding Playbook is your step-by-step strategy for building a powerful personal brand, without hiring a full-time publicist. Designed for founders, creators, artists, athletes & professionals ready to stop waiting and start positioning, this playbook breaks down the exact frameworks, mindset shifts, and visibility strategies used to secure media, partnerships, and career-defining opportunities. Visibility isn’t luck,
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Experts: monetize your personal brand and stay consistently relevant in your industry by using this advanced personal branding technique that I’ve studied for years. #fyp #author #speaker #entrepreneur #influencer
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When is it actually time to hire a PR agency? Let’s move past the “I want visibility” phase — and talk about the ACTIVATION stage. 🐝 It’s time to engage PR when you’re: •Launching or relaunching a book, product, service, event, music project, or tour • Introducing newsworthy narratives into the market • Preparing to announce, scale, or reposition your brand • Operationally ready for media opportunities, interviews, and public scrutiny (yes — including the time commitment ⏰) • Clear on your mess
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