Myntra, Sugar Cosmetics partner to launch Gen Z brand Molten Beauty ahead of festive season - CNBC TV18
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Myntra, Sugar Cosmetics partner to launch Gen Z brand Molten Beauty ahead of festive season - CNBC TV18
Myntra and Sugar Cosmetics have launched Molten Beauty, a Gen Z-focused skincare-meets-makeup brand priced between ₹250–₹400. Debuting on Myntra ahead of the festive season, the brand aims to capture India’s growing young consumer base, with both companies betting on GST cuts and rising demand to drive a bigger festive season this year.
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