Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor

Watch our latest TV ad to see what joyful moments are waiting to be discovered with new Cadbury Dairy Milk Silk. #JoyWithSilk | Cadbury Dairy Milk

What’s more delicious than a scoop of chocolate heaven? A double scoop 😍❤️ Try the new Cadbury Silk Mousse now. Just tap on the link: bit.ly/CadburySilkMousse 🥰🥄🍫 . #SilkMousse #CadburySilk #ScoopIntoChocolateHeaven | Cadbury Dairy Milk SILK - Have you felt Silk lately?