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This iconic Coca Cola spot from 2012 was loved by all, largely because of the music and the happy vibes that it brought with itself. | Mad over Marketing (M.O.M)
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KLEARIUM on Instagram: "Coca-Cola has long mastered the art of storytelling in advertising, and this campaign is a perfect example. It kicked off an Emmy-winning series that ran for five years, inviting viewers into a magical world hidden inside every Coke vending machine. Directed by Todd & Kylie at Psyop, with live-action sequences by Peter Lydon at Hungry Man, the campaign turned a simple product into an emotional experience. Coke has never just sold soda, it sells moments, memories, and feel
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