Building a World-Class Competitive Intelligence Program from Scratch
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YouTubeClozd
Building a World-Class Competitive Intelligence Program from Scratch
Andrew Peterson, Co-CEO of Clozd, hosts Penny Morin (Billtrust) and Drake Lennon (Sitecore) to discuss the realities of building a competitive intelligence function as a "team of one". Both experts share their scrappy strategies for gaining quick wins, using tools like Crayon and Clozd, and establishing credibility with sales leadership. Key ...
3 views2 weeks ago
Competitive intelligence Definition
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