The Boy Who Learnt to Smile | Colgate Strong Teeth - 24 Hour Cavity Protection | Talvindar Singh Reshi
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The Boy Who Learnt to Smile | Colgate Strong Teeth - 24 Hour Cavity Protection | Talvindar Singh Reshi
The best brief you can give a creative team: Here's a real story, don't ruin it. That's what this #Colgate film feels like. No manufactured emotion. No product logic dressed up as feeling. Just a story that was already true, already earned, already sitting there waiting to be found. Category convention would've given us a mom and a kid and a ...
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